David Colebatch, CEO of Tidal, joins Corey on Screaming in the Cloud to discuss Tidal’s recent shift to a product-led approach and why empathizing with customers is always their most important job. David describes what it was like to grow the company from scratch on a boot-strapped basis, and how customer feedback and challenges inform the company strategy. Corey and David discuss the cost-savings measures cloud customers are now embarking on, and David discusses how constant migrations are the new normal. Corey and David also discuss the impact that generative AI is having not just on tech, but also on creative content and interactions in our everyday lives.


About David

David is the CEO & Founder of Tidal.  Tidal is empowering businesses to transform from traditional on-premises IT-run organizations to lean-agile-cloud powered machines.