Today Corey talks with Anadelia Fadeev, the Senior Director of Demand Generation at Teleport. Anadelia starts by talking about the three core areas of a marketing team: product, content, and demand generation. Corey and Anadelia discuss the “inbound” and “outbound” aspects of marketing - what is bringing people to you, and what you’re doing to add value and build trust. Anadelia talks about how, in her career, she has ended up specializing in a particular audience versus a specific product. Corey and Anadelia commiserate on marketing woes and talk about the non-linear journey of the consumer, then discuss how building trust is paramount, even when there aren’t measurable results. They finish up by speculating on the fine line of knowing when to build gates into the marketing process, and “thinking about thinking” - understanding how customers think and where they’re going to look to find solutions to their problems.