Fear and Loathing on the re:Invent Show Floor of ‘21 with Aaron Booth

When Corey went to the 2021 re:Invent, Corey made a surprising discovery. One of those was Aaron Booth, Cloud Product Consultant at Embue LTD. Aaron was making his first trip to the US just for re:Invent, and somehow managed to survive it and Vegas. Despite the miasmic nature of it all, Aaron walked away with some stories under his belt. Aaron talks about his prep work for re:Invent, which included watching “Fear and Loathing in Las Vegas.” But, more importantly, Aaron discusses what he is most excited about following his trip and all the announcements. Aaron also offers some takes on sustainability and the cloud, and provides some hopeful perspectives on a topic that is so steeped in cynicism.
About Aaron
I am a Cloud Focused Product Management and Technical Product Ownership Consultant. I have worked on several Cloud Products & Services including resale, management & governance, cost optimisation, platform management, SaaS, PaaS. I am also recognised as a AWS Community Builder due to my work building cloud communities cross-government in the UK over the last 3 years. 

I have extensive commercial experience dealing with Cloud Service Providers including AWS, Azure, GCP & UKCloud. I was the Single Point of Contact for Cloud at the UK Home Office and was the business representative for the Home Office's £120m contract with AWS. I have been involved in contract negotiation, supplier relationship management & financial planning such as business cases & cost management.

I run a IT Consultancy called Embue, specialising in Agile, Cloud & DevOps consulting, coaching and training. 


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