Crafting a Modern Data Protection Strategy with Sam Nicholls

Sam Nicholls, Director of Public Cloud Product Marketing at Veeam, joins Corey on Screaming in the Cloud to discuss best practices in the ever-evolving world of backups and restores. Listen as Sam describes how to evaluate the criticality of your workflows to determine a secure and cost-effective backup solution, as well as the reasoning and benefits of taking a hybrid- or multi-cloud approach. Sam also reveals how modern data protection has a security component to it, and why it’s so critical to take a proactive approach to avoid the financial impact of downtime.

About Sam

Sam Nicholls: Veeam’s Director of Public Cloud Product Marketing, with 10+ years of sales, alliance management and product marketing experience in IT. Sam has evolved from his on-premises storage days and is now laser-focused on spreading the word about cloud-native backup and recovery, packing in thousands of viewers on his webinars, blogs and webpages.



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