Conveying Authenticity in Marketing with Sharone Zitzman
Today’s guest doesn’t mince words and always reads the manual. Sharone Zitzman, CEO and/or Chief Manual Reader at RTFM Please, begins by discussing her decision to start a company. Sharone talks about what led her to marketing in the first place, then Sharone and Corey discuss the importance of showing product value over explaining what’s “under the hood.”
Corey asks what themes Sharone has seen lately and what companies are currently getting wrong. The conversation concludes with a discussion about the value of utilizing community in marketing and what the point of being involved in community really is!
About Sharone
I'm Sharone Zitzman, a marketing technologist and open source community builder, who likes to work with engineering teams that are building products that developers love. Having built both the DevOps Israel and Cloud Native Israel communities from the ground up, today I spend my time finding the places where technology and people intersect and ensuring that this is an excellent experience. You can find my talks, articles, and employment experience at rtfmplease.dev. Find me on Twitter or Github as @shar1z.
Links Referenced:
- Personal Twitter: https://twitter.com/shar1z
- Website: https://rtfmplease.dev
- LinkedIn: https://www.linkedin.com/in/sharonez/
- @TLVCommunity: https://twitter.com/TLVcommunity
- @DevOpsDaysTLV: https://twitter.com/devopsdaystlv
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